Coffee Traceablity
We believe that there is no sustainablity without traceblity! Our traceability standard helps map and document a product history, creating trust and confidence toward consumers.
Coffee Quality & food Safty Management
We follow a systematic approach to control food safety hazards within our business in order to ensure that food is safe cosume . We give priority for Coffee Quality in place, implement and maintain a FSMS based on the principles of Hazard Analysis Critical Control Plan.
Good agricultural practices
Uses good agricultural practice as a collection of principles to apply for on-farm production and post-production processes, resulting in safe and healthy food
Sustainability
We believe in sustainability in sense that our business contributes to sustainability of development in so far as sustainability is an integral part of our corporate culture. We understand that our commercial success depends on Environmental wellbeing and social responsibility.
Customer Focus
We are proactive in identifying needs and coming up with solution for the customers. Therefore, we work towards the satisfaction of our customers.
Trust, Honesty and Integrity
We aim to develop a strong and long lasting partnership with our customers as well as our work force through keeping our trust honesty and integrity.
Commitment to quality, excellence and professionalism
Primrose works towards assuring quality service to its customers in a professional manner. Accordingly, make sure that quality coffee beans are delivered based on the standard that the customers are requiring. Furthermore, the company provides wide variety of Ethiopian specialty coffee from their very origins with their unique profile, consistent quality and true flavor.
Commitment to social responsibility
Our aim is to build socially, environmentally and economically sustainable business by establishing long term maintenance of responsibility in the coffee industry. We invest and believe in the growth and development of our society.